Hey, kids! You can get this cool wallpaper of the Hollywood sign for your PC right here. We now return you to your regularly-scheduled tech blog.

Texas Instruments has a new chip, code-name Hollywood, that will deliver real TV to mobile phones.

The chip doesn't just process TV images using mobile phone frequencies. It actually connects you to TV signals, over-the-air, including digital TV standards. It includes a tuner, OFDM demodulator and channel decoder processor.

It's great. But in a way it's a stunt.

It's a stunt because, increasingly, TV doesn't come on TV anymore.

Raise your hand if you only get TV over-the-air. Now, keep your hand up if you watch more than an hour of TV per day.

See the market? I mean, really.

TV is cable, TV is the dish. TV is not TV. Unless TV changes radically, and very quickly, then Hollywood is going to be just a nifty little extra on the mobile phones it plays on, fun for while you're on line at the Airport, but little more than that.

Now if it popped up a tiny dish antenna....