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Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
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Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
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April 13, 2004

Great Moments In Marketing

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Posted by Dana Blankenhorn

The AP had great fun with the story of the "nude" cement garden statues in Tennessee that neighbors forced the owner to cover up. (The picture is from BBC America. Wait for it...)

Just don't you forget the Clue. After the red "sarongs" were placed over the naughty bits, the statues sold like hotcakes.

There is a vital marketing lesson there. Point out your key features. Make the obvious appear forbidden. If you let it all hang out you look like a tramp, but if you expose your best feature (a little bit) everyone will think you're beautiful. That's the difference between clothes and fashion.

Or as the two BBC babes put it, "Your best friends won't tell you what not to wear. But we're not your best friends." (Hey, my daughter likes it.)

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