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April 13, 2004
Great Moments In Marketing
Posted by Dana Blankenhorn
The AP had great fun with the story of the "nude" cement garden statues in Tennessee that neighbors forced the owner to cover up. (The picture is from BBC America. Wait for it...)
Just don't you forget the Clue. After the red "sarongs" were placed over the naughty bits, the statues sold like hotcakes.
There is a vital marketing lesson there. Point out your key features. Make the obvious appear forbidden. If you let it all hang out you look like a tramp, but if you expose your best feature (a little bit) everyone will think you're beautiful. That's the difference between clothes and fashion.
Or as the two BBC babes put it, "Your best friends won't tell you what not to wear. But we're not your best friends." (Hey, my daughter likes it.)
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