Corante

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Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
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Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
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April 30, 2004

New Howie

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Posted by Dana Blankenhorn

A decade ago I was witness to the first harmonic convergence between computing and entertainment.

It was a CD-ROM company called 7th Level. The outfit was founded by music and entertainment industry veterans, with a mission to bringing their production values to the new medium.

At their press conference I rubbed elbows with such people as Quincy Jones, Linda Ronstadt and Charles Fleischer (the voice of Roger Rabbit). Howie Mandel, however, was the star of the day, because he would voice the company's first product, "Tuneland." (The illustration comes from a review of the program by Harry Chow.)

It was a CD for kids, which used cartoon sprites to teach basic computing skills. It was very cool, cool enough so that, after getting my copy, I spent $2,500 on a new PC so my daughter could use it.

Well, that daughter is now a teenager, and technology has grown a lot, too. The 7th Level company failed, because the Internet made the CD-ROM obsolete, but it all seems to live on at a new outfit called newMBC.

You need at least Flash 5 to enjoy the site, and they're encouraging upgrades to Flash 6. But the idea is simple enough, high-quality cartoon animation to get your advertising message out in a way people will enjoy and respond to.

Take a look and let me know what you think.

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