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Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
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Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
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July 26, 2004

Danger: Yet Another Proprietary Interface

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Posted by Dana Blankenhorn

For the last few years a Silicon Valley start-up called Danger has been quietly trying to figure out a proprietary way out of the coming interface crack-up.

Now, thanks to a manufacturing deal with Sharp of Japan, it's ready to go.


Well, almost. It still has just one North American carrier agreeing to fully support the device, called Hiptop. And it still won't let people take pictures of the thing. Fortunately, The Register's Andrew Orlowski managed to do this drawing of it. (Don't quit your day job, Andrew.)

The Flash Demo of the device, on the main Danger site, shows a cross between a Gameboy and a cell phone. It's worn on the hip, provides PDA functionality, and can also be held in the hand.

It includes many of the things we say we want in a cell phone -- games, a camera, office functions, synchronization. But it misses many of the things (like a voice interface) I think are essential to the future. And in order to get this close to the market Danger has had to make some decisions that render the device highly proprietary, including support for AOL's Instant Messenger and Java (which Verizon may take as an excuse to dismiss it entirely).

Still you have a full Web browser, and you have something that can handle 3G cellular broadband. I could easily see this, in a slightly-ruggedized form, getting some major market share in industry, especially if you put some sensors on it. (How expandable is it?)

Is this going to take over the cellular market? No. Is it going to provide a strong third player in the PDA market? Maybe, although whether that's a worthwhile goal is open to question.

Certainly it's another entrant in next year's hot interface market, alongside the Motorola "navigation key" and the iPod. (How tough would it be to put a phone into an iPod? Just asking.)

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COMMENTS

1. Eric Rice on July 26, 2004 01:30 PM writes...

Proprietary Interface. Problem? Naw. This kumbaya world of 'everything-must-be-open-and-free' gets a little overplayed. Standards in some cases are great. Like on cars. I'm glad there's a standard for tire sizes, and I can choose from a variety of manufacturers of tires for my ride. But thank you, no, I'm glad my German engine has incompatibility with other engines.

Don't forget that some niche consumer markets can be 'industries'. I've seen far too many Work-at-Home moms and dads gobble this device up, mostly because of form-factor and ease of use.

Does proprietary matter to these folks? Doubtful. They get IM, they get e-mail, they get the web. End user is happy!

I'm a big iPaq proponent, but at times, I love dealing with the Sidekick/Hiptop. I can use it flipped open or closed, and it has some of the best keys I've touched on any handheld (and I'm no fan of teensy keys).

Sometimes, proprietary isn't bad. Does it work? Great. Mission accomplished. Let's check our assumptions at the door.

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