Michael Eisner would you please go now?

Disney has announced it is entering the PC market. (The illustration is from the Times' story.)

There are so many things wrong with this, on so many levels. I hardly know where to begin.

1. First, it's a desktop. That is so-o-o-o-o 1989.
2. Second, the ears and design. Cutesy. And stupid beyond belief.
3. The fact is that Disney's credibility with the market today lies, not with little kids (who prefer Pokemon) or their parents (who prefer Nickelodeon) but with teens who enjoy Lizzie McGuire and Raven. They won't touch this with a barber pole -- especially not in blue.
4. Disney is featuring censorware. Not bad in and of itself, and not unexpected. But the parental market for censorware is religious, not secular. And that market views Disney as the Anti-Christ.
5. Disney is pushing this through retail channels. This is moronic. PCs on store shelves rot like fruit, their value disintegrates with time.
6. Frog Design, which is the company actually doing the work, thinks it can get $599 for a 2.6 GHz Celeron. Ri-i-i-i-ght. I guarantee you parents walk into the store, compare this with what else is on the shelves, and decide they can do without the mouse ears.

Shareholders tried to fire Michael Eisner last year and failed. They're going to try again. This time, I hope they succeed.