SSEYO has announced miniMIXA, an audio mixer for Windows smartphones.

As part of the roll-out a Reading, England arts festival will use it this weekend to mix what is being played “on-the-fly.”.

This could do to the cell phone market what programs like Musicmatch did to PCs.

The impact could be massive. Ringtones could be created at concerts, and sold right after the show. On the other hand, concert-goers could potentially bootleg the same concert and offer better mixes, free, within hours after the show.

This leads to Dana's Law of Creativity Software.

The cheaper it is, the more people can use it, and the lower the premium paid for poor results.

If you want to see what this thing is capable of, check out these sample mixes for yourself. Or, if you don't have a Windows cell phone, get a taste for the technology by downloading Sseyo's PC plug-in.