The big news that mobile phone waves can cause cancer (if the power is high enough, if you use it enough, if you consider a benign tumor as cancer) represents a huge opportunity for the mobile industry to improve itself. (Image from Apple, via Chaosmint.)

How? By replacing the phone in the ear with an earpiece, by placing the phone itself in a shirt pocket, coat or purse, by separating the interface from the device.

Once you do that you can add power to the device without compromising performance. You can add storage, you can add programs, you can make the thing anything the consumer wants. (Remember the consumer?)

Instead it's more likely the industry will try and bury this bad news and embolden its enemies, the paranoid who think that all radio waves are unhealthy.

Don't do that. Please. Don't kill yourself with arrogance when you can just as easily help yourself with technology, with design, with a little elan.

Oh, and Steve? Lose the wire.