Corante

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Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
About this Site
Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
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In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

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November 30, 2004

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Posted by Dana Blankenhorn

I was hammered here recently for a piece in which I warned of what I called RSS Spam. (The image is from the home page of Geekzone, and it's a Clue to what comes next.)

Well it's my own fault, I figured. I'm looking for everything on a specific keyword, and if some store is keyed to that word I'm going to get their stuff. Yes, a good RSS editor should be able to filter-out that stuff, allowing me to unsubscribe to anything that I don't like, but still...

But now that trend has taken another step, so I feel compelled to come back to the subject of my humiliation.

If you don't want to hear about it, don't click below:

Below is the full RSS feed of an item I got today from Geekzone, a New Zealand technology site:


http://www.geekzone.co.nz/content.asp?ContentId=3718

The Bluetooth enabled mobile phone opens up to reveal a full keyboard and colour screen.

This free RSS entry is brought to you by Geekzone Software Store, where you can find more than 75,000 software titles for your PDA or smartphone.


Notice the last paragraph. That's an ad. It's below an editorial feature, but that's an ad, inserted automatically into the RSS feed by the site.

Now, how long before this "innovation" becomes a standard feature? Days? Weeks? Months?

We report, you deride.

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