Corante

About this Author
Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
About this Site
Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
Media Bloggers
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

Moore's Lore

« Finished | Main | Is Russell (Beattie) Right? »

January 04, 2005

Editing Blogs

Email This Entry

Posted by Dana Blankenhorn

This reads like a contradiction in terms, doesn't it?

Blogging is instant publishing. Part of the idea is that you're getting a raw feed.

But in fact most blogs are edited. Because most blogs are produced with words.

You don't need Microsoft Word to edit a blog. I am editing this in the blogging window. But for most people, coherence requires a bit of editing. You need to step back, put things in a proper order for the reader, and link what you've gotten so it makes sense as a story told, rather than a story experienced.

You can see this clearly when you see the liveblog of an event. Last year's conventions are a bad example. Because the stage happenings were broadcast there was no need to type what was said and put it out. Bloggers reverted to their normal role there of looking for "inside" stories, and wound up as near-clones of their "big media" counterparts, only without as many sources. They edited on-the-fly to create coherence.

What does this say about other types of blogging, using bigger files like audio (audblogging), mobile phones (moblogging) or video (vidblogging).

There are three alternatives here. Most moblogs today accept incoherence. The reader has to create the context, either by knowing the background or filling in the blanks of what's being blogged.

The two other ways of doing this are to edit in the field, or to edit backstage.

Most broadcasters who use a version of blogging technique today are editing in the field. A reporter with a satellite dish aims it at the shooting, and describes what's outside the frame. The editor (or anchor) in the studio asks questions, adds background, and cuts to commercial.

Another way to make what you're getting coherent is to edit it in the field. Most liveblogs are edited in this way, with the writer giving corrections to most errors in real-time. Since we now have audio editing tools appearing on mobile phones, this should become possible there, too.

But field editing is always going to be limited by two factors, form factor and time.

Mobile phones aren't designed to be editing bays. So maybe you haul a laptop's power, and a laptop's accessories, in some sort of backback, with a tray in front of you so you can create your piece "in situ" (on site).

But even if you had the perfect interface you would still find the problem of time. You are just too busy shooting, or experiencing, the story in the field to give it context and catch the great pictures at the same time.

So we are left with something resembling the broadcast model. Along with its attendant costs. Or you go back to blogging's "past" (uh, last year), where we "reported" from the equivalent of an editing studio, as I'm doing now.

Does this mean that blogging won't really change journalism at all? No. There are huge opportunities here, to cover (for instance) local events in a cost-effective way, to bring in new voices, and to drive costs to the floor so you can make a living for everyone within a limited business model.

I once worked for the Comdex show dailies, and if they were still in business they would have figured this out (I'd hope). Or some third party would have figured it out and sold the service to them. You get a team together, you give them the tools, you edit the feed from the floor, and you deliver a "show daily" that is in fact a blog, which is organized on the back-end as a database, and sold (as part of the show package) on a DVD after the event.

You can do the same thing with other "news events" that have the decency to sit still -- sporting events, courtroom dramas, concerts. (Most of what passes for news today stays in place.) Then you can contract with freelancers in an area -- anyone with a camera or a microphone or a typewriter -- to cover unexpected events.

In this way journalism will evolve. It will become more pro-am, with more freelancers. More like that silly 1980s show Max Headroom (hopefully without that annoying Matt Frewer). (Ten points to whoever gets the joke first.)

But it will evolve. And that evolution has just begun.

Comments (0) + TrackBacks (0) | Category: Business Models | Business Strategy | Consulting | Internet | Journalism | blogging | computer interfaces


TrackBack URL:
http://www.corante.com/cgi-bin/mt/backtar.cgi/6902


EMAIL THIS ENTRY TO A FRIEND

Email this entry to:

Your email address:

Message (optional):




RELATED ENTRIES
The Legend of Dennis Hayes
Evolution Changes Its Mind (Again)
Welcome to 1966
What Must Craigslist Do?
No Such Thing as Free WiFi
The Internet As A Political Issue
Google Images Ruled Illegal
Fall of Radio Shack