Corante

About this Author
Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
About this Site
Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
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In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

Moore's Lore

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February 04, 2005

Food on Paper

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Posted by Dana Blankenhorn

An ink-jet printer that makes gourmet food?

The New York Times has found it.

The printer is in Moto, a Chicago restaurant, and it's programmed by executive chef Homaro Cantu. The paper is the same stuff you see on some birthday cakes, made of soybeans and cornstarch. The ink is edible, and the flavors are powders placed on the paper after it's printed. This means he can create a 10-course "tasting menu" that won't leave you bloated -- just well-read and out several Benjamins.

Cantu is making paper sushi and menus that can be crunched into his gazpacho for "alphabet soup."

Now that we have proof of concept, what next?

Remember. We now have food as technology, meaning it's innovation that will move in line with Moore's Law. Just as computer solutions move from expensive, high-end and one-off to mass market and cheap as chips, so too here.

  • How about flavored inserts advertising brand-name soup? You can put it in a mailing.
  • How about selling strips printed with flavor at the check-out -- beef jerky, fried chicken, and no calories?
  • How about a special advertising insert in the Times?
The bottom line is this innovation is going to head down-market fast. When Cantu hits Food Network it may be as an advertiser.

Comments (1) + TrackBacks (0) | Category: Business Models | Consulting | Futurism | Investment | Moore's Lore | fun stuff


COMMENTS

1. Jesse Kopelman on February 4, 2005 07:31 PM writes...

Cantu has instantly made his way close to the top of the list of people I admire.

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