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Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
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Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
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April 20, 2005

Gaining the Sweet Smell of Success

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Posted by Dana Blankenhorn

The following will seem to contradict the item below it.

It does not. (That's the late, great Burt Lancaster and the still-breathing Tony Curtis in The Sweet Smell of Success, courtesy New Yorker music critic Alex Ross.)

The secret to success in every field is found in the skills of the journalist.

Whatever you wish to be -- a scientist, an artist, an entrepreneur, a preacher, an economist, a politician -- you will go further if you have a journalist's basic tool set.

Research thoroughly. Ask good questions. Listen carefully. Write clearly. Explain simply.

These are the skills of journalism. You can pick them up in a few college courses. Some are even taught in journalism schools. Most are learned in the School of Hard Knocks.

The rest of what passes for journalism education is bunk. So learn rhetoric, learn public speaking, learn writing, read as widely as you can. That's what newspapers and TV stations are looking for. They know they can teach the rest of the skill set on-the-fly. Most journalists never went to j-school.

How do I know this is true?

The leading scientists are those who can explain what they're doing simply, coherently, and completely.

The best politicians break down what they're saying into simple words. So do the best preachers. So do the best businesspeople.

Practically everyone you see on TV has these basic skills and there are two kinds of people in this world -- those on TV and those not on TV.

So learn to be a journalist. Then, be something else.

You've got to be nuts to do this job.

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