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December 20, 2005
The CES Hype Machine Tunes Up
While you're all tucking into your Christmas turkey the hype machine for the next round, the Consumer Electronics Show in Las Vegas, is already filling media inboxes.
CESlong-ago replaced Comdex as the technology industry's premier trade show.Somewhere between the Internet and the iPod, computing bifurcated into a gadget market, which is CES' bailiwick, and a server market, which doesn't need the trade show hassle.
One 2005 success you've probably got under your tree right now is the games DVD. It may be a sports title, a fashion title, or a trivia title. It sells based on the brand (ESPN, Trivia Pursuit) standing behind the maker (as opposed to a publisher's brand). Play is divided between some sort of game board and the TV, on which the DVD plays the answers.
The next step in that evolution is bringing the Web into the mix, making the whole thing instantly updateable, and providing a continuing revenue stream in terms of new content and Web stores. That's what NetBlender is touting. They sent two PDF press releases here today (the bulk of the site is password-preotected) and the language would make P.T. Barnum proud.
- First of all this is a virtual start-up. Where do you get this "fast becoming the dominant supplier" guff from?
- While they've only got two titles out there this season, a Jeopardy game and PBS piece on Thomas Jefferson, they're throwing terms like XBox 360 around. Sure, you can do a DVD for the XBox that would work with this (supposedly), but show me.
Anyway, maybe this is the greatest thing since sliced cheese. I just wish I didn't feel like I were eating a candy apple in front of three-card monte guy while reading about it.
But that's CES these days. That's the state of the art.
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