Corante

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Dana Dana Blankenhorn has been a business journalist for over 25 years and has covered the online world professionally since 1985. He founded the "Interactive Age Daily" for CMP Media, and has written for the Chicago Tribune, Advertising Age, and dozens of other publications over the years.
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Moore’s Law defines the history of technology. It held that the number of circuits etched on a given piece of silicon could double every 18 months as far as its author, Intel co-founder Gordon Moore, could see. Moore’s Law has spawned constant revolutions since then, not just in computing but in communications, in science, in a host of areas. Moore’s Law applies to radios, and to optical fiber, but there are some areas where it doesn’t apply. In this blog we’ll take a daily look at new implications of Moore’s Law in real time, as it rolls forward to create our future.
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December 21, 2005

Web Bloatware

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Posted by Dana Blankenhorn

bloatware.gifOne of my favorite Web bugaboos has always been bloatware. (This cute guy came up in a search for the term, but he's a blowfish, delicious batter-fried with tarter sauce. Like an aquatic drumstick.)

My first run-in with this imperative was over a decade ago now, at the old Interactive Age. The art director wanted to force folks to go through her home page before getting to my daily news hole. The home page was pretty, a mock-up of each magazine's cover. But it was bloatware.

Bloatware wastes time without providing value. And it's creeping into the Web again.

Two examples:

  1. MSNBC has become bloatware central. No content can be seen until all the ads load. You can watch 'em, squirming and twitching, on the bottom line of your browser screen. The ads often bleed right into the content (at least when I'm using Firefox) and you can spend a full two minutes (an eternity in Internet time) waiting for a simple AP story to load. Oh, and you can't find the good stuff, like Keith Olbermann's blog, unless you've already bookmarked it, because it's hidden down at the bottom of hte main page.
  2. FoodTV was once one of my favorite sites, but no more. I don't know what their problem is. The page takes forever to find, forever to load, and the search engine has become useless. You're much better off using Google, adding the name of the show where you saw the recipe, and hoping you get lucky.
But this is a holiday game all can play. What's your un-favoritest bloatware site?

Comments (2) + TrackBacks (0) | Category: Business Strategy | Internet | computer interfaces | e-commerce | online advertising


COMMENTS

1. Jesse Kopelman on December 21, 2005 03:02 PM writes...

Better hope your batterfried blowfish was fed a special diet: http://www.veganporn.com/1052272001.html

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2. Lyle Clarke on December 21, 2005 05:35 PM writes...

Spot on. Every time I venture out of my rss reader and onto the old school mainstream web it all seems that much more ad-encrusted and unusable. Sadly the previously venerable http://www.nzherald.co.nz/ is becoming a real chore... and at the same time some columnists, but not all, are suddenly premium pay-or-go-away content.

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