Financial Battle for the New Interface
Here is the situation:
- If blogging has a business model, it is based on advertising.
- Blogs are posted on Web sites, which carry the advertising.
- RSS feeds are increasingly adding ads to the feeds, BUT
- The revenue from the ads goes to those providing the feed, not to the content creators.
Below is a typical Feedburner RSS ad, which appears in Newsreaders but not on Web pages. We'll discuss it after the flip:
UPDATE: After this was posted, Feedburner vice president-business development Rick Klau wrote the following. It is directly on point (as the lawyers say):
While I can only speak for FeedBurner, we only splice ads into feeds for publishers, on behalf of the publisher. We never splice ads in a feed that the publisher didn't ask for, make money from, or know about, ever. It's the same type of model as web advertising solutions that you use on your site, and you make most of the money.
FeedBurner is a publisher service. We only perform those services on a feed that a publisher wants us to perform, and that goes for everything, whether it's splicing ads, applying a stylesheet, or tracking statistics.
No blog site manager running our service can be unaware that their feeds have ads in them because it is impossible to get ads in your feed at FeedBurner without either directly contacting us or selecting the AdSense for Feeds program and providing us with all the details needed to splice in those ads.
This Week's Clue: Journalism With Google Maps
This week's issue of my free weekly newsletter, A-Clue.Com, dealt with journalism. (Subscribe here.)
Specifically, I'm looking at the impact of Google Maps on our business, and how we practice journalism, as well as how we deliver it to readers. (Speaking of which, Google has satellite imagery of New Orleans taken at 10 AM on August 31 available here.)
Talk about shock and awe...)
There's a saying that bloggers are journalists who won't make a five-minute phone call, while journalists are bloggers who won't spend five minutes on Google.
Both views have something to them, although I'd say that Google keeps getting better, while the phone doesn't.
But there's a bigger secret neither side tells you.
We seldom leave our desks.
Continue reading "This Week's Clue: Journalism With Google Maps"
The Dry Drunk Meme
There is a long-running charge, or meme, on the left that President George W. Bush is a "dry drunk," an alcoholic who hasn't dealt with the roots of his alcoholism, and thus exhibits alcoholic behavior even when sober.
Dr. Justin Frank explored this in a book called Bush on the Couch. Katherine Van Wormer made the charge in 2002 and Malachy McCourt has gone further, writing in his short 2004 book, Bush Lies in State that he’s still an alcoholic.
How common is this meme? Example one. Example two. Example three. Example four.
So here is my point. Given his falling popularity and recent bizarre behaviors (running away from Cindy Sheehan, comparing Iraq to World War II while New Orleans died) I'm wondering if this meme isn't about to move.
Fight for the New Interface
The fight has barely begun for control of the new Internet interface, the RSS reader.
NOTE: We were honored to get two important responses to what follows.
Markos Moulitas says he never had an "exclusive" on Cindy Sheehan (I usually reserve the term for the first to get a story, but Sheehan's words have since been on many other blogs) and that there are RSS feeds to Dailykos diaries. (My point is the feeds are separate from the main subscription.)
Nick Bradbury, creator of FeedDemon, wrote to say that FeedDemon inserts no ads in feeds, that those ads are placed by sites. (This may mean the New York Times has a major ad campaign underway, using blogs as delivered by feeds. If you use another reader, let me know if you see Times ads.)
CORRECTION: Upon further investigation, I have learned that the Times ads come from Feedburner.Com, which is in the feed creation-and-management business. So Nick's right.
Please note that the data in parantheses does not question the honesty or truthfulness or veracity of either correspondent's words, but simply describes the responses I gave them, and the thoughts I had in writing this post.
We're always honored here at Mooreslore when newsmakers respond to our posts about them, when they correct what I write or report. Thanks again. We now return you to your regularly-scheduled post.
But already it's getting interesting.
I have written before how publishers have been placing ads in raw RSS feeds. this means my e-mail list of RSS stories is cluttered with "brought to you by" notices. This is on top of the outright advertisements sent as RSS, which if they hit a keyword you like means they're coming right at you.
What's more interesting, perhaps, is what's happening in stand-along RSS readers.
There are many in the market, but the examples here are going to be concerning FeedDemon (logo at left), now owned by Newsgator, which I have been using a few months:
- Some advertisers, notably the New York Times, have taken to advertising within these products. I have gotten a steady stream of Times ads in FeedDemon, a reader I paid for. (Before, ads only came in shareware.)
- Some site owners, like that of Josh Marshall, have begun truncating their RSS feeds to near-meaninglessless, in order to force users to go from the reader to the site, which then displays in the feeder's window, exposing you to their ads. Full disclsoure demands I mention that Corante is a leader in truncation. If you see Mooreslore through FeedDemon you see just a few lines of content, not enough to know what the story is about.
- Other sites, like TPMCafe, meanwhile, publish everything in a feed, but without the paragraphing. Go figure, since TPMCafe and TPM are run by the same people.
- Sites that use "diaries," based on Scoop, don't automatically send out RSS on what's in the diaries, only what's on the main site. Dailykos, which at first seemed to have an exclusive on the thoughts of anti-war protestor Cindy Sheehan, may have lost that because of this. (That's speculation on my part, but on a blog you speculate, and if you're wrong someone writes to correct it. Hint, hint.)
Refusing to Learn
People often ask me what's wrong with journalism.
The answer comes down to one word -- arrogance. Even junior members of the trade think they're in a profession, whose job it is to rule on what's true and what's not, all decisions final.
Take William Beutler of The National Journal, for instance. Beutler just got a pretty amazing gig. As editor of the Hotline Blogometer he spends the day scouring the political blogosphere and tallying up the points. (He is still listed as writing The Washington Canard, but he doesn't update it often anymore. The picture is from that Web site. Beutler's a shy fella.)
It's hard work, as some in Washington might say. And mistakes will happen. Journalists complain that bloggers won't spend 5 minutes on the phone to get something right. Well, journalists won't spend 20 seconds on Google to do the same thing. And Google's improving much faster than the phone.
Anyway, Beutler's August 15 missive began by referencing Cindy Sheehan as an "alleged" gold star mother. I went ballistic. Whatever you think of Sheehan's protest, no one can argue that she is, in fact, a Gold Star Mother (all caps), this being " an organization of mothers who have lost a son or daughter in the service of our country."
After considering my e-mail for some time, Beutler made a slight change. He didn't acknowledge the mistake. He just took the alleged out. And gold star is still lower case, still in quotation marks.
Now, before you click below, get out your hankies.
What blogging does to Journalists
There's an interesting case study up right now about what blogging does to journalism.
In simple terms, it reduces the distance. You're no longer a star. They're no longer the audience.
The example today is that of MSNBC anchor Keith Olbermann, who has been writing a blog (actually, a series of columns) for about a year now. When Peter Jennings died, Keith didn't think (like most careerists) "wow, now there's a job opening for me!" He was genuinely moved.
Then he looked for the hidden lesson -- smoking. Olbermann was once a smoker, and it gave him a tumor. Fortunately the tumor was benign. So he blogged about it. And given that the non-distancing becomes a habit to one who enters the blogosphere, he talked about it on his show as well.
Gangs of New Blog
Om Malik's pointing to Robert Scoble's friends hammering Andrew Orlowski over the IE7 beta got me thinking about blogging social structures. (The image is from the archives of Johnstown, New York's Colonial Little Theater.)
It's becoming gang warfare, done on a psychological level.
Every top blogger has a gang of toadie blogs that will do its bidding. I got a little taste of that with the Ev Williams mistake (not that I didn't deserve the hammering) When a top blogger identifies a target for ridicule, others can jump in like wolves.
It works the other way, too. When an individual becomes a target a mob of bloggers may take them down, unled. This is what happened to Dan Rather. The story about Bush being a chickenhawk was sound. There was a problem on one of the sources. But a mob of bloggers brought him down, and now they celebrate this, daily.
The Moore's Law Dialectic
Today's politics is cultural.
Even economic and foreign policy issues are, in the end, defined in terms of social issues. This creates identification, and coalitions among people who might not otherwise find common ground -- hedonistic Wall Street investment bankers and small town Kansas preachers, for instance.
I am coming to believe the next political divide will be technological. That is, your politics will be defined by your attitude toward technology.
On one side you will find open source technophiles. On the other you will find proprietary technophobes.
It's a process that will take time to work itself out, just as millions of Southern Democrats initially resisted the pull of Nixon. Because there are are divisions within each grand coalition we have today, on this subject.
- On the right you see many people who work in open source, or who worry about their privacy, asking hard questions of security buffs and corporate insiders.
- On the left you see many people who consider themselves cyber-libertarians facing off against Hollywood types and those who create proprietary software.
This latter split gets most of the publicity, because more writers are in the cyber-libertarian school than anywhere else.
Initially, the proprietary, security-oriented side of this new political divide has the initiative. It has the government and, if a poll were taken, it probably has a majority on most issues.
But open source advocates have something more powerful on their side, history. You might call it the Moore's Law Dialectic.
Becoming an Un-Person
A lot has been written about identity theft, data leaks and how to fix them. A lot has been written about identity technology, and how all of it is bad.
But the bottom line is simpler. Our identification system is broken.
It's no longer a question of this system or some other system. There is no system.
What that means, in real terms, if your own identity hangs by a thread, a very thin thread that can break anywhere, and leave you an un-person.
Like me.
Seattle Weekly Discovers VRWC
VRWC is shorthand for "Vast Right-Wing Conspiracy."
It's something conservatives laugh at. But it's real.
UPDATE: Various people, some affiliated with this site, have been issuing comments here over the last few days. Most have been taken down. I stand by this story, the opinions expressed in it, and my opinion concerning sympathizers with these bozos.
It's the lynch mob mentality fostered by preachers, by politicians, by demagogues, a mentality used to attack Miami vote-counters, Vince Foster, Joe Wilson -- the list goes on and on.
It was also used to attack Andy Stephenson.
Stephenson was a blogger. He worked with sites like Democratic Underground and BlackBox Voting. He died this week of pancreatic cancer.
But not before teaching us all just what evil lurks in the hearts of men.
Technorati Should Be For Sale
I'm not trying to start a rumor here. I have no insight into whether Dave Sifry (left, from Marc Cantor's blog) has considered any offers for his Technorati site, nor how he would react if one came in.
But since Barry Diller bought Bloglines (via AskJeeves) Technorati's performance has been falling behind that of its rival.
Robert Scoble (who works for a possible acquirer, Microsoft) offers the numbers, three times as many links to Sifry's own blog from Bloglines as from his own engine.
There is a vital lesson here about the technology space:
The New Interfaces (co-starring Steve Stroh as "The Expert")
For people who like gaming, their games (or online environments) are their main interface to the Web. This has been true for some time, and unremarked upon.
There are other new interfaces that many people depend upon. The iTunes player can be an interface, when linked to Apple's Music Store. Any music player, or multimedia player, is a separate Web interface, which may or may not connect to a Web page at any time. People who swap files use those programs as interfaces.
The point is in many niches the Web browser has already been replaced as the main interface to the Internet. Microsoft's five-year campaign to dislodge Netscape was worthless, which may be why they're letting Firefox run off with so much market share.
And now, even readers are getting their own, separate interface, the RSS reader.
I use FeedDemon. Steve Stroh uses NetNewsWire on his Mac and calls it fabulous. This field has yet to shake out.
I have noticed some big differences occur in my work when I'm using FeedDemon instead of the browser as my interface to the Web:
- I'm seeing more content, faster.
- I'm seeing fewer ads.
- I'm finding great differences among sources in how they react to readers. Some post just a few sentences to the reader, others let the whole article run. The latter sites are seeing far fewer "hits" on their pages than the former, thus far fewer page-views overall, and far-fewer ad reads.
- Publishers are waking up to this by shortening, even eliminating, the text that goes into the "newspaper" format of feedreaders. The Wall Street Journal is especially aggressive in this. US News is especially lenient.
Steve Stroh has more after the break:
Continue reading "The New Interfaces (co-starring Steve Stroh as "The Expert")"
CBS Bets On Ververs
CBS has decided to do a Web log.
It sounds stupid, but isn’t necessarily. The Public Eye will be written by Vaughan Ververs, formerly editor of The Hotline, which has been drawing crowds of paying customers for The National Journal since 1992.
In its earliest incarnation the Hotline made Mike McCurry a star. McCurry was then the spokesman for candidate Bruce Babbitt, and his missives there gave Babbitt a boomlet. Later he was a Clinton press secretary. The point is there's a history of online financial success here.
The point is that Ververs, rightly or wrongly, is being given credit for some long-term success, and told to duplicate it on a larger stage, just as local anchors are often given the network gig and expected to produce big numbers.
The Citizen Journalism Fad
The papers are full today with stories about "citizen journalists." (That's Will Ferrell as Anchorman Ron Burgundy to the left.)
Here's one in the Wall Street Journal. Here's one in The Washington Post. Editor and Publisher ran the official AP story. The Salt Lake Tribune copied the Chicago Tribune's coverage.
All these stories convey a common misconception. They assume this is a trend, and they assume that mainstream media will be able to dominate this new field.
Both assumptions are wrong.
In many ways this is a fad. It's a fad because, as camera phones proliferate, the volume of such pictures available is just going to become overwhelming. Making sense of what's out there, and getting rights to the good stuff, are going to be keys to success.
Also there is nothing really new here. Cable shows have been taking calls from individuals at news sites for decades. Talk radio is all about the callers. What's new here are the means the the medium, not the phenomenon.
But there's a more important point being missed in all the self-congratulation:
A Blogger's Plea for Truth
I believe there is a truth in any situation, which can be found through investigation.
This should not be controversial. But I’ve learned that it is.
The Moblog Disaster
The blogosphere's quick reaction to the London strikes was driven in large part by the mass market in camera phones and video phones.
Within minutes of the bombs going off pictures and short videos began appearing online. In many the smoke from the blasts was clearly visible. Cameras worked even where phone functionality was absent, and images could be sent as soon as connections returned.
A second notable fact was the willingness, especially at the BBC, to get this footage up quickly. One amateur picture, of a double-decker bus with its top end ripped off, was the site's feature picture for most of the day. (That's the picture, above, from the BBC Web site.)
London Calling
The blasts that hit central London today struck a city with vast experience in dealing with terror, its aftermath, and the issues underneath it.
It also represented the first time that the blogosphere actually gave better coverage to a major event than any news organization.
UPDATE: Media outlets like the BBC and GMTV are featuring calls for photos and eyewitness accounts as part of their ongoing coverage.
London suffered a decades-long IRA bombing campaign which killed hundreds. It was able to bring many bombers to justice, and discredit their cause in the eyes of their Irish-American sponsors, before finally reaching a political settlement which, while tenuous and setback-filled, is still an ongoing process.
Each time an event like this happens, moreover, we learn more about what citizens can do to cover it, and how media can adapt to citizen journalism.
The picture above, for instance, was taken by commuter Keith Tagg and quickly posted to photo-blogging sites like Picturephone. It's not a great picture, it's certainly not professional, but it does catch the immediacy of an eyewitness. That's probably why the BBC quickly adapted it in its own photo coverage, adding a second photo of commuters moving along the tracks from Alexander Chadwick.
The BBC Online site in general scored high marks for innovation and audience participation, teaching the important lesson that most people don't want to be journalists, but to be heard, and that those who listen will win their loyalty.
David Stephenson, looking to increase his exposure as a security expert, quickly linked to several important documents, including the London Strategic Emergency Plan, which guides the city's response to such events. (Does your city have one? Great follow-up story.) And John Robb offered the real low-down on all this at Global Guerillas.
Prime Minister Tony Blair also needs to be singled out here. He understands that, in a time of crisis like this, the head of government becomes, in essence, a mayor, and needs to act like one. He left the G8 Summit but didn't cancel it, quickly convening a meeting of his emergency committee, dubbed Cobra. (The Brits are much better at naming things than Americans.)
A blog called Geepster quickly linked the blast sites to Google Maps, using their API to deliver an excellent map and RSS news feed within a few hours of the event. Flickr created a quick pool of London blast photos.
Overall the blogosphere coverage of this act was an Internet year (at least) ahead of what we saw during the winter's tsunami, let alone the Madrid 3-11 blasts of 2003. The fact this happened in London had something to do with it. So did advances in blogging technology.
The question, of course, is what can we learn from this?
Pressure on the Good Guys
Politically I think Senator Russ Feingold is one of the Good Guys. So, to be perfectly bipartisan about it, is Senator John McCain. (You know what McCain looks like, so here's Feingold.)
This is especally true regarding campaign finance. Proponents of reform have been pushing uphill with scant success ever since the 1976 decision in Buckley v. Vallejo, which basically said money is speech, and those with more money can out-shout the rest of us.
McCain and Feingold tried to fit that decision inside their eponymous campaign finance act, and while on most counts the Supreme Court ruled they did, that act also covered the Internet, and both men have insisted to this day that's true.
Now that the blogosphere has pushed-back on this, pushed back hard, from both sides of the aisle, the good guys have not been heard from.
TheFeature Closes
Blogging is filled with comings-and-goings. Mostly comings these days.
But some goings as well. Some, in fact, are quite sad.
Put this on the sad list. TheFeature is no more. I found out about it a few minutes ago, and confirmed it at the site.
TheFeature was among the best blogs I've seen on the mobile Internet. Their "columnists" ("bloggers") were good writers, with good sources and real insight.
You can see the reactions of some of those columnists here. Russell Buckley, who clued me in on all this, has also announced his own blog, Mobhappy, and one of TheFeature's best, executive editor Carlo Longino (above), is moving over there.
Media Anarchy
For the last few months I’ve been trying to help the Media Bloggers Association, mainly via e-mail.
I’ve been appointed to three committees, none of which I’ve been much use to. I started in publicity, moved over to membership, and I’m now on ethics.
Publicity they had in hand. Membership passed over a list of prospective members, but I had no basis on which to judge them so I just approved the list. This got me interested in ethics.
The Real Mark Cuban
Regular readers of this space will know Mark Cuban as a recurring character in my two online novels, The Chinese Century and The American Diaspora.
I think it's important to note that the Mark Cuban of those novels is a fictional character. He has the same name, face, and background as the real Mark Cuban, but his motivations and actions are purely imaginary. The world of my alternate histories diverge from the real world right after the last election, with the imagined meeting of an American ambassador and a Chinese official. From there on out it's my world, not your world, not the real world.
There is, of course, a real Mark Cuban. You can find this Mark Cuban at his personal blog, BlogMaverick. It's telling that, to my knowledge, Cuban is the only blogging billionaire. I hope it's telling in a good way.
What's the real Mark Cuban like?
Death of RSS Keywords
For the last few months I have had a keyword search on Newsgator covering topics of interest here, things like cellular telephony and open source. (Last call to buy the book.)
I have watched as it has gradually become worse than useless.
I'm getting nearly 500 e-mails a day on this feed, but the signal-noise ratio keeps going up. Newsgator has begun designating some of these posts as spam, but they're missing most of them, including this one.
Even some of the "editorial" hits on this list are worse than useless. Here's one. No offense to the writer but it doesn't belong in a keyword feed for cellular, despite the fact that one of the entries in this list is "I have a mobile phone."
It gets worse, but maybe I have a solution.
The Journalism Crisis
It should surprise no one that "professional" journalists hate Wikis and blogs.
A little history lesson shows you why. Only this one's fun. As part of your summer reading get yourself a copy of H.L. Mencken's Newspaper Days. (That's Mencken to the left.) It's his memoir of Baltimore's newspaper business around the turn of the last century.
Newspapermen at that time were lower class, hard drinking, smoking, swearing, worthless ne'er do wells. You wouldn't bring one home to mother. They hid in saloons, spun lies, spied on people, made less than the corner grocer, and were generally shiftless, lazy bums. Despite this, they considered themselves a class apart.
This last is still the case. But today's newspaper writers are either middle-class bores or upper-class twits. Those who report on Washington, write columns or work on editorials are among the most twittish. Many make more than the people they cover, especially if their faces are on television.
Blogs, wikis and the whole Internet Business Model Crisis threaten these happy homes. (Although I've got news for them -- stock analysts treat newspaper stocks like tobacco stocks and their ranks are being thinned like turkey herds in September. They'd be a dieing breed even without the Net.)
What's most galling to "professional" journalists is not the loss of jobs, or money, but their continuing loss of prestige. On the upper rungs of the ladder they're being replaced by "players" -- sports stars, lawyers, politicians, former entertainers. On the lower rungs they're being driven into poverty -- we've talked before of the corrupted tech press. And in the middle rungs you've got these blogs, wikis and the continuing problems of being treated like a mushroom. (You're in the dark and they're throwing manure on you.)
Our times are, in many ways, a mirror image of the 1890s.
Best. Commencement. Speech. Ever.
John F. McMullen today posted, to Dave Farber's list, what he says is a transcript of the commencement address Steve Jobs (a college dropout) gave at Stanford yesterday. (The picture is from Stanford.)
Press reports on the speech indicate this transcript is fairly accurate.
What they fail, utterly, to do is really give you a flavor for the wisdom Jobs imparted, so I have taken the liberty, starting below, of posting the entire transcript, as offered by McMullen.
Sit back and enjoy. Assuming again that the transcript is accurate, this may be the best commencement speech ever.
Thank you. I'm honored to be with you today for your commencement
from one of the finest universities in the world. Truth be told, I
never graduated from college and this is the closest I've ever gotten
to a college graduation.
Today I want to tell you three stories from my life. That's it. No
big deal. Just three stories. The first story is about connecting the
dots.
Who You Want Working for You
The people you want working for you are not necessarily the people who want to work for you.
This is one of those hard truths that everyone knows and no one talks about.
Gretchen Ledgard of Microsoft recently told this truth, and God bless her for it.
Because it's not just a truth at Microsoft.
Ledgard's post, which she later felt duty-bound to soften, told a real truth, and the fact she felt compelled to soften her tone speaks loudly to just how bad the problem is -- across corporate America.
The people doing the hiring, and the people seeking those positions, both think working at Microsoft (or wherever) is the greatest thing since pasteurized milk. In some ways it is. Look at the medicine cabinet you get to use at Microsoft (at the top of this item). Look at the salaries, the benefits, the family-friendly attitude. It's paradise.
When Will They Ever Learn?
Due to low salaries and high turnover, journalism continues to face the problem of reporters seeing failed trends repeated, not spotting them, and repeating the same failed cliches of earlier years, mainly due to orgnaizational inertia.
Two examples.
First, from the Financial Times, a piece on Internet sites being bought by media companies, "falling prey" to them being the operative cliche. On the whole these are market losers cashing out. The buyers aren't getting much, and the story doesn't examine the track records of the sellers. There's a story here, but not the one written.
Second, we have the BBC with the idea that consumer demands drive tech developments. If the iPod were possible 20 years ago does anyone deny we would buy it?
Dismissing Always On Applications
One reason I (unreasonably) went off on Jamais Cascio is because I'm sickened at how the press generally treats Always On solutions. They only see the threats to civil liberties and tend to demean the potential user base.
After Jamais (rightfully) went after me I began looking for an article illustrating this point. It didn't take long to find one. (And the picture at right is from that very story.)
Here it is. It's a piece by Thomas Ricker of EnGadget on what are some really nifty Always On applications in the medical field.
He gets it all down, the fear of "Big Brother watching you" and the outright contempt for the infants, parents and older folks who might need this stuff.
Given all the deaths from SIDS I would think parents would love a mattress that could warn you before your child dies. Given the ravages caregivers face with Alzheimers (not to mention patients), a network of motion sensors telling you when you really need to help grandma (and when you don't) sounds like a very, very good thing indeed.
Second Secular Humanist Revival Meeting
Note: The following, based on Orson Scott Card's original Secular Humanist Revival Meeting, is designed to be presented as a podcast. Potential producers should feel free to drop me a line.
Two decades ago, a saint came before us to preach the American values of a secular nation in the humanist tradition.
His name was Orson Scott Card. He called his preaching the Secular Humanist Revival Meeting. He was a Saint of the Latter Day.
And as time went on the warnings he gave came true. Religion crept into our science classrooms. Children were told how to pray by bureaucrats. Churches were corrupted by government money, corrupting themselves in the process.
Now we are engaged in a great World War, a Crusade between the Christian and the Muslim world, bomb matched by bomb, atrocity by atrocity.
And in that conflict, where are we? For that matter, where is Card? Gone to the other side, I’m afraid, writing plays and books where only those of the One True Faith find redemption, where only the Chosen are heroes, where action is motivated mainly by belief.
Do you hear me? Am I talking loud enough?
Seven Rules for Corporate Blogs
A corporate blog may reveal more than you want to without revealing anything at all. (That's PR Blogger Klaus Eck.)
In order to succeed a blog must be spontaneous, fun, news-oriented and irreverent. If it sounds like a corporate communication it will be treated as such, and either be ignored or laughed-at.
There is a risk the blogger may reveal more than you want known, about corporate strategy or what you're really up to. And, let's face it, most corporations are sausage factories, on the order of Ricky Gervais' The Office or Scott Adams' Dilbert.
How can you avoid this? Some good advice follows:
The Short Tail
Chris Anderson's blog, The Long Tail , is a "public diary on the way to a book" about the economic impact of mass customization.
As the graph shows, the phenomenon is familiar to anyone who blogs, and the challenge is to find a way to profit from it.
Stuff on the left side of the curve has business models. Stuff in the middle is struggling for a business model. Stuff on the right has no business model.
As you can see by looking at the endorsements on the left side of Anderson's blog, the Digirati are reacting like Anderson just discovered fire. And the Long Tail is no less obvious.
What's non-trivial is finding a way to profit from these atomized markets.
Google does it. TiVo does it (sometimes). But must those who profit from the "market of one" all be scaled? What about the creators? And what are the consequences of that?
What we've seen in the market, since the rise of the Internet, is an increasingly-shorter tail. Middle market books don't sell. Independent movies are having more trouble getting produced, not less. Musicians who used to live decent lives on record company contracts find today they can't get a sniff.
The Real Open Source Challenge is Getting Paid
I've been a professional writer for over 25 years now. And what is most striking about the last few years, besides the rise of open source and blogging, is the rise of forced amateurism.
I've written about this before regarding Fuat Kircaali. He has built a fortune on the backs of unpaid labor. (No, that's not Fuat to the right, it's St. Martin and the Beggar, by El Greco, from iBiblio.com.)
He's not alone. Far from it, in fact. Three years into a supposed tech recovery and most of the offers I'm getting, still, are for "exposure" or "contacts," not dollars. Even those publishers who do profess to pay something, such as Newsfactor, in fact pay very little. Professional tech journalism, the field I've been part of for 20 years, is circling the drain.
The same is increasingly true of professional software development. The rise of open source disguises a disquieting fact. Many programmers today can't get work, and salaries are down. Most commentary is to the effect that programmers should "get over it." No wonder fewer want to be in the profession. I notice that CEO and sales pay rates in that industry aren't falling.
The fact is that trends designed to liberate this business, so far, are succeeding only in impoverishing the people in it. I've said this before, but the problem here is one of business models.
Continue reading "The Real Open Source Challenge is Getting Paid"
One for the Web?
The European Constitution's impending failure in France is being credited to the Web. (Picture from Wikitravel.)
As the BBC reports:
This is the first major campaign in France in which the internet has become a key weapon, with bloggers and internet-users becoming the "No" campaign's front-line troops - not just in terms of influencing public opinion but also in rallying the French public to attend its campaign events.
If it happens, and the Web is credited after-the-fact, it would be a first, and it would be important.
As for Europe? I have a cunning plan...
The Fog of Blogs
Often the very thing you criticize others for is your own blind spot.
This was never more true than in Nick Kristof's piece (that's him at the left) yesterday called Death by a Thousand Blogs. China's authorities can't keep up with the content produced by broadband, he says. Their legitimacy is drowning in the resulting revelations.
He could have added the impact of cellphones to that. The ideographic Chinese language lends itself to delivering great meaning, even in small files, as the country's cell phone novella make clear. With 90 million new phone users just last year, with every year's phones becoming more data-ready, there's no way the Great Firewall of China can stand.
But what's good for the goose is also sauce for the gander. Kristof's very point speaks to the bankruptcy of pulling his column, and those of others, behind a paid firewall. They are too easy to replace. Their financial value is minimal compared to their value to the discussion. Losing the latter to gain some of the former is truly cutting off your nose to spite your face.
This is not the only lesson.
The News Cartel
One of the most interesting ideas I heard at the recent Blognashville event was Glenn Reynolds' suggestion of "local blogs." (The image is from Notbored.)
I looked into it. Won't work.
Local blogs don't scale, except in a small number of instances, in localities that are in fact quite large. You can, in theory, have New York blogs, covering the whole city, but how local are we talking about?
There's not enough of an audience for a single local blogger to cover, say, school board meetings, or crime, or even business, and bring in any money at all.
The answer to scale is comprehension. But that brings its own problems.
No BP or Morgan Stanley Ads Here
Decisions by BP and Morgan Stanley requiring prior restraint on any publication where they advertise represent great news for the blogosphere. (The BP logo here comes from the University of Nebraska Cycling team -- Go Huskers.)
For the sake of blogs I hope they're copied by many other companies.
These decisions strike at the heart of traditional journalism business models, and give publishers a Hobson's Choice. They can either:
- Run BP, Morgan Stanley or (insert name here -- the blogosphere is working on a list) ad and fork over their reputation with readers, or
- Refuse ads under those conditions and, perhaps, go out of business.
Whatever Happened To That Jobs Kid?
You may remember him. Long-haired weirdo. Crazy hair. Counter-cultural kind of guy.
Some 30 years ago he and another friend named Steve hung around with the losers at something called the Homebrew Computer Club.
They had this neat idea for a new kind of box, using a TV, tape recorder, and typewriter as interfaces for a self-contained computer. One of them (I think it was the other Steve) shopped the idea to Hewlett-Packard.
Which rejected it. Turned them down flat. Questioned whether it had "serious thought behind it."
Well, you do have to listen to your elders, after all. I'm sure that discouraged Steve. Probably discouraged everyone else around him. Their thing never saw the light of day, as I recall.
Whatever happened to that kid, anyway?
The Right Blogging Business Model
I have been criticized soundly here by the early leaders of the blogging business community,(Pictured is one of these leaders, Jason Calacanis. From Vertikal.Dk.)
And why should these people listen? They have what they consider success. I'm a "low traffic blog." If I'm so clever I should be doing it, not talking about it, right? (Right.)
But the plain fact is, most of today's top blogs are using the wrong business model.
Their model is a media model. I tell you, you listen, and maybe I advertise to you on the side. This is what newspapers do, what magazines do, what radio does, what TV does.
But is the Internet a newspaper? Is it radio or a magazine or TV? No, it is not. The IN in the word Internet is short for Intimate. So why then should a business model imported from one of these other industries be appropriate? Only because, like TV entrepreneurs in the late 1940s, you can't think of a more appropriate one. You don't have the right vocabulary. You weren't born to this medium.
What would work better?
The community business model would work better. This is driven, not so much by what bloggers want to say as what their readers want to say. There are many high-traffic sites now using the community model -- Slashdot, Plastic, Groklaw, DailyKos. What they have in common is true community software -- Scoop, Slash, even Drupal.
The problem (and this is the nut of the issue) is that most of these community sites have deliberately shied away from having a business model. The only site I mentioned above that has a true business model is Slashdot, and Slashdot is so unusual people with an editorial background can't get their arms around what that business model is.
This Week's Clue: Jerimoth Hill
In last week's issue of my free weekly e-mail newsletter, A-Clue.com, I took a look at business models , following a weekend at beautiful Belmont University in Nashville (left).
This week I continued the discussion, asking why so many responded to that piece denying they had any such thing as A Clue, let alone A-Clue.Com.
Enjoy.
There was an interesting reaction to my piece last week, denial.
Many of the leaders in the blogging business read it, and all of them denied its inherent truth, namely that they had A Clue.
I'm not a business, insisted Jason Calacanis. Never mind that he has 65 blogs, a uniform look-and-feel, that his writers don't even get their pictures on their blogs and, when they leave, they leave with nothing. No, it's all about passion, he insists. We do this for love, he says. Business? We're not building one of those.
So it went.
I'm not a success, insisted Rafat Ali of Paidcontent. I'm not powerful, insisted Markos Moulitsas of DailyKos. I'm a dilletante, said Glenn Reynolds. I'm only here for the beer, said Dave Winer. I'm no one at all, said Pamela Jones of Groklaw.
Rushdie World
As the U.S. Senate prepares to take up the nuclear option, as the U.S. steps gingerly toward a trade confrontation with China, as pensions and real estate hang as if on a precipice, I'm not worried.
My saintly wife will tell you how I do sometimes rant-and-rail, about this-or-that, how I promise to pull up stakes and move to, say, South Africa. But I never do. Because at the end of the day, I believe, we'll muddle through. Americans have seen worse and gotten by, I tell myself. The system is resilient. This too shall pass.
Not necessarily. I have spent the last few weeks reading Salman Rushdie's most recent masterwork, The Ground Beneath Her Feet. The Earth is constantly shaking, people are always dying, nothing is permanent in this book. Everything and everyone around the narrator is subject to sudden disaster and destruction. The survivor's job is to witness, then tell the tale.
In many ways 9-11 was a visit from Rushdie World. Rushdie himself had moved to New York by then, trading in his beloved Tottenham Hotspur for a New York Yankee cap. And the tragedy is a sub-text to the book. It can happen here. It does. It will. Think of it as evolution in action. Too many people are just no darned good. Their greed, their causes, their passions make them all like nitroglycerin. And the Earth itself is no better.
Yet Rushdie is still here. And I'm still here. And you're still here. For how long we can't know. And we all seem fairly prosperous. Those with talent, and those who are willing to change themselves, may witness more, may survive longer, and may (like Rushdie) leave a mark.
Payola
There's a reason why journalists should be paid, one that people like Fuad Kircaali ignore at their peril.
Corruption. Another word for it is payola. (The illustration is actually the cover of an album by the eponymous German band. Rock on, jungen und madchen.)
If you're a "volunteer" (unpaid) editor at a Sys-Con publication, and a vendor offers you money to spin a story their way, what's the risk in your taking it? Sure, if the boss finds out you might lose your job. But you're not being paid. And this assumes that you're being closely monitored -- the quid pro quo of being a volunteer editor is generally that you're not.
On the other hand, if you're a working journalist and your income (thus your family) is dependent on pleasing the publisher, we have a different calculus. Now a vendor approaches you with an offer and you see a risk in taking it. Not only will you surely lose this job, but you're likely to lose all hope of future employment. (If you're a volunteer editor your employment is not in journalism, remember.)
You can only hold professional journalists to journalistic ethics. Publishers who don't pay editors hand their good name to people beyond their control.
Where does blogging fit into this?
PARTI Hearty
Two decades ago I was part of new social movement called online conferencing.
People from all around the world used a Unix package called PARTIcipate to discuss issues and their lives with one another. I made some good friends then, among them Joi Ito. (That's him to the left.)
But we quickly learned the dark side of this text-based technology. Misunderstandings could happen. They could escalate. Without the visual cues we get in face-to-face conversation, flame wars could erupt. Moderation became essential.
Blogging Business Models
B.L. Ochman (the picture is from her Whatsnextblog) has already broken this, but this week's a-clue.com newsletter features a piece on blogging business models, written following the Blognashville conference.
Enjoy.
I spent the weekend at Blognashville, a gab-and-egofest for about 100 (mostly male, mostly middle-aged) bloggers at Belmont University in Nashville (a pricey pimple on the bottom of Vanderbilt) to fuss over Glenn Reynolds (much nicer in person than online) and to search for meaning.
The big question: how will we make money off this?
People are investing a ton of time and effort in blogging. Volunteers get burned out if they can't find money. All institutions are built on money. At Nashville we all felt we were in the gold fields and no one seemed to have made a strike.
There's a Clue there. Nearly all those 49'ers (and Alaska 98'ers) who went in with pick and shovel failed. It was those who went in with a business model, professional mining companies or merchants such as Levi Strauss, who succeeded.
Some 99% of blogs (including mine) go about the publishing question backwards. That is, we look at the process from the writer's point of view, not the reader's. This is forgivable in that bloggers are writers, but this is one of the key differences between writers and publishers. Publishers create for the market.
That is, publishers define the readers they want, the content those readers need, and the advertisers they will hit-up to pay the bills. They then order the production of the product, and keep an eye out to make sure it meets the readers' requirements.
In other words, the difference between blogging and journalism lies entirely on the business side of the shop. Publishers are just as likely to pay for lies as bloggers are to make stuff up. The difference is the publishers create lies that appeal to their audiences, while bloggers write lies that appeal to themselves.
This is easy to understand when you look at the professional blogs that are run by publishers - Weblogsinc, Gawker Media, and Paid Content. Jason Calacanis, Nick Denton and Rafat Ali defined the readers they wanted, created a business model, then hired writers to fulfill the mission.
In contrast I found, at blognashville, that even the most-popular bloggers are mere dilletantes. This is a term Glenn Reynolds applied to himself. Dave Winer, with whom I spent pleasant hours, is also doing his blog on-the-side - his business is RSS. I was surprised to find myself the most knowledgeable businessperson in the room, and I'm a complete failure.
When you're led by amateurs you can't expect professional standards to be upheld. Yet, on the editorial side, blogs often do just that. It's on the business side where they all fall down.
Still, I saw several potential business models at the conference:
The Times vs. Sullivan Boundary
Times vs. Sullivan , as anyone who has taken law or journalism knows, holds that public figures have a much higher burden in libel actions than other people. (That's L.B. Sullivan, then police chief of Montgomery, Alabama to the right. From the University of Missouri in Kansas City.)
To win at trial, public figures must show that a story about them showed "a reckless disregard for the truth" or that a lie was deliberate. This makes it very hard for public figures to win libel awards, although to this day some do.
The question comes up because I was chatting via e-mail with Steve Ross, a journalism professor at Columbia, who said Markos Moulitsas had over-reacted to a question on his annual journalism survey. The survey asked how people felt about campaigns "buying" journalists, citing a deal between the Dean campaign and "bloggers" in 2003.
Readers here know I covered that story, that the bloggers weren't bought but hired as consultants, that they didn't act bought, and that their righteous recommendations were then ignored, so Moulitsas to this day fills a role now DNC chair Howard Dean should by rights be filling. But what brought me up short was Steve's statement that Moulitsas, alias Daily Kos, should know better, since he is "a public figure."
A public figure, eh? A blogger a public figure?
Well that's interesting. I assume, then, that Glenn Reynolds is a public figure, and any suit he might file for libel is going to have a very difficult time. (Lucky me.) We can't very well have anonymous public figures and thus the "outing" of Atrios as Duncan Black, a Philadelphia economics teacher (left), last year becomes just a public service.
And if that's true, then, is Pamela Jones, a public figure? Would that mitigate any possibility of a successful legal action against Maureen O'Gara? (I don't know if anything has been filed or might be -- I'm just spitballing here.)
Wait, there's more.
CNN Surrenders to Blogosphere
With CNN's decision, now reflected on its air, to become a national version of local TV news, with "it bleeds, it leads" sensibilities and a complete emphasis on simple stories told in front of courthouses rather than anything researched, the word needs to go out.
They have surrendered to the blogosphere.
With local TV news no longer covering politics or policy, and with cable news now virtually ignoring it, what other conclusion can be drawn?
It's not as if politics has no audience. Political blogs have the highest audiences, and highest degree of audience participation, in the blogosphere. Many are profitable, some wildly so. Many also break real news stories, either through the efforts of the people running them or just from common posters who do their own investigations and report the results.
In the history of journalism this is big news.
But it's not being reported as such.
Googlejuice, Googlejuice, Googlejuice
Googlejuice is that precious elixir which makes the difference between a site or blog that has tons of regular traffic, and those that don't.
Getting Googlejuice, legitimately or not, is a real industry. It iranges from Search Engine Optimization to spamdexing.
Google is constantly adjusting and re-adjusting its algorithms in this area to be fairer, and keep people from playing games with it. Just last week it sought a patent on new Google News technology it claims will enhance that site's credibility. This may backfire, because the major media certain to get more Google Newsjuice out of this are the same companies looking to charge for links.
But that's another show.
One of the great ironies of my recent mistake here was that it actually increased this blog's Googlejuice. Between those who linked to complain, my responses in apology, and those who followed up on my explanation saying they hadn't seen my apology, the incoming link traffic here actually rose 50%. If some of those people stick around (maybe wondering when I'll fall on my face next) it's actually a good thing.
Jonathan Peterson, who did the Amateur Hour blog here for a while, made this observation to me over the weekend.
I think there are a few good lessons - the most important of which you
already knew - the firestorm around an error is good for your link
popularity. Andrew Orlowski has been playing this game at the Register for years (and it's the reason I stopped
reading The Register, but his anti-blog idiocy brings in the googlejuice.
The Real Difference Between Blogging and Journalism
The real difference between blogging and journalism is on the business side, not the creative. (That's Henry Copeland of Blogads on the left of the picture, taken last year from Dan Bricklin's blog.)
On the creative side, blogs are just as likely to care about journalism, public service, and lies as any other media.
On the business side, however, nearly all bloggers do things backwards.
That is, we look at the content from the writer's point of view. Journalism looks at all content from the reader's point of view.
This is no small point. You can see it clearly in examining the "blog journalism" companies which have found success -- Weblogsinc, Gawker Media, and Paid Content. Jason Calacanis, Nick Denton and Rafat Ali all defined the readers they wanted, created a business model, then hired writers to fulfill the mission.
Continue reading "The Real Difference Between Blogging and Journalism"